🦐 + 🛞: Michelin Stars vs. Michelin Tires: The $20 Guide That Rewired The Entire Restaurant Industry

You thought it was about truffles. It was always about tires...

💊 $1B for Paper Pill Packets: Why Amazon Bet on Behavior Over Innovation

(Also, why didn't I think of this...😅)

🌯 1,100 Sick Customers Made Chipotle $6 Billion Poorer (And Why You Should Care About Brand Perception)

This is the story of that one time Chipotle crashed out...hard.

🍒 How to get people to pay $43 for $2 hand soap...

🍕$2M Ad vs. $2 Identity: Why Your Ad Doesn't Convert (And How to Fix It)

The quietly expensive mistake most marketers are too proud to notice.

🍔 $20 Cheeseburger vs. Nate’s Payday Bar --- Why friction kills behavior faster than price ever will

The conversion killer you’re probably ignoring (and how to fix it fast)

🍟 Why $1 Fries Feel Amazing... but $7 Deodorant Feels Like a Scam

👉 Are you a raccoon or a Colgate robot?

A tiny toothpaste tablet just made millions by hijacking your guilt. Let’s break down how Bite pulled it off...and how you can, too.

🍟 If you like tanking your margins, keep doing what you're doing...if not, DO THIS.

Join us in the Tether Lab! 🧠

You're invited (to a special group built for nerds like us...🧠)

This trend just had a 9,000% YOY spike + Aldi is running a psychological experiment 🧠...and you’re in it.