🚨 Ad costs are up 18%...here’s how to fight back.

Author

Sarah Levinger
August 25, 2025

This week, the IAB reported an 18% jump in U.S. digital video ad costs 🤯…and it’s not slowing down!

Costs are going up and things are only getting harder as we head into BFCM (I for one, am definitely feeling the pressure 😅.) If the current ad landscape is making you stressed out, burnt out, and overwhelmed…this is your week to change that!

Not all of us are in the position to source another agency or hire more team members to solve this. What we can do is adopt a more psychology-focused approach…one that helps us keep ad costs down and finally take the guesswork out of creative.

The brands and businesses who are scaling best right now are the ones with systems that turn raw customer insights into performance-ready messaging—fast.

👉 That’s exactly why I’m running another 2-Day TetherOS Intensive this Thursday + Friday to hand you the same system that’s already helping brands cut costs and scale smarter.

Why this matters now

The last group who went through this training dropped their ad costs by 25–50% in the first week after the training. Not because they got lucky, but because they finally had a system that told them exactly what to make and when!

No more:
❌ “Should we try another UGC?”
❌ “Why didn’t this scale?”
❌ “What should we run this week?”

Instead, they had a pipeline of winning ads built straight from customer insights.

What we’ll cover in 2 days:

✔ The Insight Inbox (so feedback never gets lost)
✔ The Message Prioritizer (to score what’s worth building)
✔ The Message Builder (turns insights into high-converting copy)
✔ The Naming Generator (so your assets don’t get messy)
✔ TEEP Ad Selection (match message → ad type)
✔ Sprint Tracking (so you know which insight won, not just the ad)

This system plugs directly into your ClickUp, Notion, or Monday boards. And once it’s running, you’ll never stare at a blank screen again.

The Details

📅 Dates: Thursday + Friday, August 28–29
⏰ Time: 3 hours each day (2 hours training + 1 hour live Q&A)


💻 What you get:

  • Full TetherOS build

  • TetherOS Messaging prompts

  • 105 CreativeOS ad templates

  • Naming generator

  • Sprint tracking system


    💵 Investment: $2,997
    🎟 Newsletter subscribers get: $500 off with promo code TETHERLAB

The last 2-day sold out in 4 days, and we’ve only got 4 spots left for this one!

If you’ve been telling yourself “I’ll figure it out later,” this is your sign: “later” will never come if you don’t take a stand now.

See you inside,
🦕 Sarah