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🍿 The 6× Growth Story That Started With “Invisible Dirt”

Here's how one insight made Borax a household name...

🍭 Your Customer’s “Why” Doesn’t Matter...Here’s What Does

Peloton learned a painful $40B lesson...that motives don’t sit still. You should too.

$6.8 billion?? This Has to Be 💸 The Smartest “Cheap” Brand in America...

Cheap by price. Genius by design.

🍟 The 28% sales hack (that no one wants to admit is really just about stereotypes...)

🍽️ 18% Growth From a 45° Nudge...How One Brand Changed Customer Perception With 1 Ad

🥤 Coca-Cola’s Marketing Chief Predicted Their Worst Idea Would Be a Billion-Dollar Hit...

👉 And found out the hard way: no one pays for “just OK.”

🍗 $0 Ad vs. $7M Super Bowl Ad: The KFC Easter Egg Strategy

How 11 random Twitter follows pulled 2.5B impressions without buying a single ad.

💊 $4 Antacid vs. $40 Pain: How TUMS Sells You on Avoiding Regret

👉 Don’t sell to who they are. Sell to when it hurts.

🛒 BFCM 2025: The 5 Psychology Shifts You Need to Know Before Drafting Your Offer

🍫 $376 Million Dollar Mood Tax: How Snickers Turned Grumpiness Into Growth

🚨 Ad costs are up 18%...here’s how to fight back.

🦐 + 🛞: Michelin Stars vs. Michelin Tires: The $20 Guide That Rewired The Entire Restaurant Industry

You thought it was about truffles. It was always about tires...