You're invited (to a special group built for nerds like us...🧠)

Hiya friends! 🤩

If you were wondering why there was no Thursday email this week…I didn’t forget. 👀

Truth is, I’ve had my head down putting the finishing touches on something I’ve been building for months…Something I’ve never shared before.

And after months of work, countless late nights, and more rewrites than I care to admit…I’m finally ready to reveal it!

For over 10 years, I’ve been geeking out over buyer psychology.

I’ve had the chance to work with amazing brands like Hexclad, True Classic, and Fabletics, scaling millions in ad spend using this powerful science.

If there’s one thing I’ve realized through all of this: psychology-based advertising incredibly fun to teach!

But lately, one thing’s been driving me crazy…

The cost of getting this type of education is just too damn high.

Hands down, the number one question I get from marketers is “how can I learn more?” It seems there’s very little education for marketers looking to ad more sophistication to their strategies. So…

I’m opening the doors to something brand new this year: the Tether Lab! 🧠

This is a community focused entirely on buyer psychology, behavior, and marketing where we can nerd out together - all without breaking the bank.

Here’s what the Lab provides:

• Heuristics 101 — Master the decision-making shortcuts your customers use

• Valence & Intensity Model — Fix the emotional tone of your ads so they actually convert

• Prompt Library — Create scroll-stopping, psychology-powered ad concepts in minutes

• Live Roast My Ads sessions — Get real feedback and fix what’s not working

• Weekly Q&As — Stay unstuck and keep optimizing

• The Ad Lab Toolkit — Templates, cheat sheets, and swipe files

• Live Guest Sessions — Learn cutting-edge insights from top experts

• 1:1 Trainings With Me — So you can get real-time guidance on your journey to becoming a psychology-based marketer.

And there’s plenty more coming!

You can join Tether Lab right now for $97/month and get access to all the amazing frameworks, systems, and prompts I’ve developed for 7-, 8-, and 9- figure brands, plus get hands-on training with me.

In the past, I’ve charged thousands to teach this stuff, but I want to do things differently this year. Education completely changed life, and I want everyone to have access to the 10+ years of psychology knowledge I have (stuff I wish I had when I was first starting my journey into marketing.)

I’ve finally built the right systems to deliver it all at this price point.

This is everything I’ve gathered over a decade working with 7, 8, and 9-figure brands.

The same exact strategies that helped:

1. Original Grain grow their revenue by 25% in just six weeks

2. Hexclad increase CTR by 30% in just 2 weeks.

3. Perfectwhitetee boost their NC ROAS to 4.07 in just 14 days.

So if you’re sick of guessing what your customers want, tired of throwing ads at the wall, and frustrated by rising customer acquisition costs…

It’s my mission to help as many marketers and brand owners as possible unlock their unfair advantage with psychology-backed ads.

Can’t wait to see you inside! 🤩

👉 Click here to check out Tether Lab

Talk soon,

🦕 Sarah

P.S. Very few brands truly understand how to use psychology to cut costs, boost sales, and captivate the masses. If you want to be a part of a special group of marketers who are capable of mastering the science behind the sale, join us today.

The price goes up to $197/month on May 9th.

Join now to lock in your lifetime rate of $97/month!

P.P.S. We’ll be back to our regularly scheduled Thursday content next week 🙂