I checked the data. Your customers are craving date night inspo! 💞

Dex’s Data Dispatch: Love is in the (search) air 🦕

Look, I’ve been around long enough to know when a shift’s coming—and this one’s spiking harder than a T-Rex at a wedding. People aren’t just looking for love; they’re Googling, Pinning, and planning their way into more meaningful, memory-making date nights. And trust me, that kind of emotional momentum? It’s gold.

🔮 The Signal:

There's a massive spike right now in consumers searching for "date planning inspo." People want creative, memorable date experiences—and your brand can help them.

💾 The Data Backing It:

Pinterest searches for "Date Planning Inspo" have surged an impressive 1000%+ year-over-year. That’s not a casual uptick—that’s a clear signal consumers are prioritizing fresh, personalized, emotion-driven experiences.

🤔 Why Should Your Brand Care?

✅ Consumers are spending more on experiences they see as unique, thoughtful, or memorable.

✅ Tapping into romantic moments can boost perceived value, deepen emotional connection, and increase AOV.

✅ Most brands? They’ll miss this. Don’t be most brands.

🚀 Here’s How to Capitalize:

📈 Fashion & Beauty Brands: Drop a "date night" lookbook, bundle, or styling guide. Make it fun, flirty, and easy to click 'add to cart.'

📈 Food & Hospitality: Create date-night menus or experiences built for two—think packages with ambiance baked in.

📈 Lifestyle & Gifting: Curate gift boxes, themed kits, or personalized touchpoints that help consumers win the date night game.

🧠 Don’t Forget the Psychology:

Date nights are about more than love—they’re about identity, memory-making, and feeling chosen. If your brand can tap into that emotional need? You’ve got more than a sale—you’ve got loyalty.

Keep Your Strategy Romantic—and Relevant

The asteroid doesn’t announce itself to the dinosaurs. Trends like this come fast, and the brands who act on them? They’re the ones still standing.

We’ll Be Back With More
Until next time—keep your eyes on the data, your ear to the ground, and your strategy adaptive. We’ve got more trends, more consumer psychology, and more no-fluff insights coming your way.

🦕 Sarah & Dex

📞 Want to bake emotional intelligence into your marketing strategy?
Book a call with Tether—we’ll show you how to use psychology-driven insights to move faster, think deeper, and outlast your competition.