🦖 Can I pick your brain? (5 mins, promise)

Hey there, friend,

Quick question, I promise it’s an easy one... how the heck did you come up with your last ad idea?? 🤔

Was it a late-night scroll through reviews? A Slack thread with 47 replies? Staring at a blank Google Doc until something showed up? (No judgment.)

I'm asking because we recently launched Tether to our first cohort (shoutout Cohort 1!!) and we’re already getting some suuuuper interesting insight…particularly around the fact that the way we think as marketers directly impacts the way they buy as consumers.

I want to know: how do you think about ads? Where do you go to find inspiration, insight, and creative ideas? What’s the hardest part about that process, and what do you wish you could fix today?

I would love to know!

So I made a quick survey for you. It’s just 10 questions, takes about 5 minutes to complete, and you can be as blunt / real / honest as you want.

👉 Take the survey

I’ll be in the lab when you’re done, just come find me.

(Thank you for being here. This list is a huge part of why Tether exists!)

🦖 Dex